Hi I'm Caleb and OYD began when my friend and I started exploring business ideas together, we considered many possibilities, pursuing some and saving others for later, before finding a shared interest in clothing and building a brand of our own.

My friend suggested the name Only You Decide, or OYD. Rooted in Christian faith, it reflects the brand’s message: life brings good and difficult choices, but no one else can decide how you will act. OYD encourages you to seek God, take responsibility, and choose your direction with purpose.